I am a senior UX/UI architect who spent the better half of the last two decades focused on the principles of elegant design and usability. While I began my career in the early 90's as a graphic artist, the transition to web design, and eventually usability, was quite a natural path for me.
I started my web career in freelance prior to migrating to contract and vendor positions with various Tech companies in and around the NW. I am involved in a few start-up's and recently founded a company called Good Road Network or GReeN for short. GReeN is currently in first stages of alpha development. In 2007 I also co-founded a company call OurRecruits [OR] which was focused around teen recruiting to collegiate sports. During this time I created the business plan and designed the entire web architecture. I also presented our project to angel investors and pitched our project to potential strategic partners such as ADIDAS and Microsoft before getting some funding from XBOX. During this time I continued to contract with companies like: Amazon, T-Mobile, Microsoft, TireBuyer, and more.
I believe that UX/UI is still widely misunderstood in our industry. Unfortunately, I see UX and UI design being thrown around as a buzz term lately. UX/UI architecture involves the working with human interaction and comprehension of a given topic - in my case this is technology and the web. There is a huge difference between having opinions on design process and really understanding the psychology of how people interact with the web or specific design patterns.
I studied usability and development through college and have continued to take courses and keep up on the latest studies in the field of human interaction design. I have lab experience and have conducted user surveys through paper studies and interactive slide decks. I have also coded out sandbox environments in order to test process flow through a controlled lab environment.
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