My name is David and I am an entrepreneur, UX architect, designer, & overall creative individual. I enjoy the principles of elegant design and usability. From Amazon.com to T-Mobile, I've had the great honor of working on some amazing projects in our beautiful city of Seattle and beyond.

- Welcome to my site

What is UX?

UX stands for User eXperience. It encompasses the study of how people interact with various systems. In our case - It relates to how people interact with websites and/or software

How does one do... "UX"?

First and foremost, my goal is to create an experience that users can use effortlessly and without thinking about it. Every engagement should feel natural, every result should be an expected outcome.

Secondly, my goal is to create an elegant and simple interface that is a joy for users to engage, and pleasing to the eye.

To really offer a beautiful user experience, we need to look at your entire site holistically. The website is an extension of your entire company and it must inspire confidence with your user base. If your site is disjointed or leaves users with a bad experience, they will view your company with the same frustration they experience using your website.

What is the process?

The following diagram is based loosely on a display grid I saw in a video workshop given by UX guru Joe Natoli. I changed it up a bit but I believe this to be an elegant and easy way to understand the different stages of UX and where they take place within the lifecycle of each project.

The 5 stages span two columns (the technology space and the information space), with each excercise falling in one, the other, or spanning across the two.

The technology space involes the part of the project that the user interacts with; controls, ui, and pieces of the site that the user engages as part of the web experience.

The information space is the content that the user consumes while using your site. This involves assets, copy video etc.





Visual Design

The use of images, colors, shapes, typography, and form to holistically communicate to the user in a meaningful way.


Interface Design

Visual elements organized to optimize user experience.


Mapping out the hierarchical structure so that relevant content is organized in a way that makes sense to the users


Interaction Design (IxD)

Defining design patterns and how a specific system interacts with a user base through response.

Information Architecture (IA)

The science of arranging content in a meaningful way so as to communicate efficiently and effectively with your users


Functional Specification

Define what it is you are creating. Know what it will take to build it, before you build it.


Gathering the assets that define your site. The content that communicates your message to the user.


Business Objectives

What does success look like? How do we know when we have achieved it?

User Needs

What problem in the industry are we solving? Why are the users coming to our site in place of others?